When my daughter Vedoci decided to take a break year to pursue her varied interests in Music; Dance and Design, I did not know how to react. However, I was happy when she decided to […]
Realizations from the Seychelles trip – Part 2
The trip to Seychelles was short but my learnings weren’t, giving more glimpses into my travel experiences- Talking about my previous experience when I was standing in a queue in Seychelles, I feel there is […]
Realizations from the Seychelles trip – Part 1
We all have assumptions about many things in life. My recent trip to Seychelles has taught me a lot of things. For me for everything that I do is, if I am allowed to as per […]
Future Trends In Fashion
“Life is too short to carry boring bags!!” So, launching a new collection is always about being trend-led & deep-rooted to Made in India uniqueness. The Spring Summer Collection is embarked on the journey dedicated […]
Baggit’s Sustainable Strategy
“Baggit doesn’t believe in killing animals for fashion” For Baggit, this means creating in a way which is most considerate of humanity and the environment. The goal is to have a system which works without […]
Being Atrangi – the essence of Baggit
From being one of the earliest Handbags Brands to launch in India in 1990, Baggit currently is in a crowded market with stiff competition from at least 20 Brands in India as well as in […]
Beating China in International Markets
In July 2018, I was a part of a team from Baggit (from design; manufacturing and sourcing) that visited China to explore opportunities to buy from China to compete better in the Indian market. Most […]
Are entrepreneurs born or made?
Industries today have witnessed a plethora of start ups that start their way up right from scratch. Currently, the scenario of the start-ups has allowed for so many opportunities to bloom, adding values and essence […]
An Insight into the Indian fashion Consumer Today
“Fashion is armour to escape everyday reality”- this is a phrase that sums up our entire existence. The boring monotonous lives have always been a constant, but it is fashion that is our ultimate escape […]
Empowered Women, Empower Women
As Baggit launched its first ever TVC starring Shraddha Kapoor, last year, taking on mansplaining, I took a look at some of our peer brands and how they addressed the pressing need for women empowerment […]
