“Baggit doesn’t believe in killing animals for fashion” For Baggit, this means creating in a way which is most considerate of humanity and the environment. The goal is to have a system which works without […]
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Being Atrangi – the essence of Baggit
From being one of the earliest Handbags Brands to launch in India in 1990, Baggit currently is in a crowded market with stiff competition from at least 20 Brands in India as well as in […]
Beating China in International Markets
In July 2018, I was a part of a team from Baggit (from design; manufacturing and sourcing) that visited China to explore opportunities to buy from China to compete better in the Indian market. Most […]
Are entrepreneurs born or made?
Industries today have witnessed a plethora of start ups that start their way up right from scratch. Currently, the scenario of the start-ups has allowed for so many opportunities to bloom, adding values and essence […]
An Insight into the Indian fashion Consumer Today
“Fashion is armour to escape everyday reality”- this is a phrase that sums up our entire existence. The boring monotonous lives have always been a constant, but it is fashion that is our ultimate escape […]
Empowered Women, Empower Women
As Baggit launched its first ever TVC starring Shraddha Kapoor, last year, taking on mansplaining, I took a look at some of our peer brands and how they addressed the pressing need for women empowerment […]
My SS’19 Season Edit: Accessories & More
When it comes to fashion trends on the horizon for summer 2019, I can surely bet on certain pieces that are ought to be in every women’s closet! Fashion beyond boundaries is something that as […]
A sneak peek @Baggit culture – time tested fundas that you can apply!
Every organisation in any industry has their own ‘fundas’ for success; a set of core beliefs and values that forms their basic identity. While these may evolve over time, they form an integral driving force […]
4 Leadership Traits That Define Entrepreneurs
When we look back in history we often see success stories of many accomplished and well-known entrepreneurs. But what we fail to realize is that no two stories are the same. Including myself, every entrepreneur, […]
Building Blocks of a Fashion Entrepreneurship
When I began my journey with Baggit, I didn’t really think it was going to be the big brand that it is today. I mean, who knows it when they begin? But over the years […]
